“THE TRUE SECRET OF AURICCHIO’S PROVOLONE IS IN THE MINDSET, IN THE ANCIENT WAYS BEING RESPECTED, BUT ADAPTED TO OUR TIMES …”
The story of the world’s best Provolone begins with a secret.
The Secret of one Gennaro Auricchio, who founds his own company in 1877 in San Giuseppe Vesuviano, near Naples. An exclusive and special recipe that gives his Provolone a unique and unmistakable flavor.
Auricchio’s is an overnight success!
AURICCHIO PROVOLONE RAPIDLY ESTABLISHES ITSELF AND, TOWARDS THE END OF THE NINETEENTH CENTURY, THE SURNAME OF ITS PRODUCER BECOMES SYNONYMOUS WITH THE CHEESE ITSELF, CREATING A STRONG LINK IN THE MIND OF THE CONSUMER BETWEEN THE BRAND AND THE TYPE OF PRODUCT.
In order to deal with the shortage of milk in Campania and the growing demand for Auricchio provolone, Antonio, one of the sons involved in his father’s business, decides to set out on a journey to the Padana Plain in search of a plentiful supply of good quality milk. In Cremona he finds a fertile area, abundant in dairy cattle. So he begins to organize the work of the local dairy men, teaching them how to produce provolone, a cheese until then almost unknown in Northern Italy.
THE FAME OF AURICCHIO PROVOLONE GROWS, BOTH IN ITALY AND ABROAD. IT IS WITH THE FIRST MIGRANTS THAT IT CROSSES THE OCEAN AND REACHES THE UNITED STATES.
Auricchio provolone is, for the emigrants, a concrete daily symbol demonstrating their heartfelt loyalty to their homeland.
In the Italian stores of Little Italy AURICCHIO Provolone becomes famous.
In Little Italy’s Italian stores
provolone AURICCHIO reached celebrity.
THE REGISTERED OFFICE AND ADMINISTRATIVE HEADQUARTERS OF Auricchio , WHICH HAS BECOME A JOINT-STOCK COMPANY, MOVES TO Cremona .
Now, production takes place in more than 100 small dairies spread over the length of the Padana Plain. In San Giuseppe Vesuviano, the provolone is seasoned, refined and sold from here to all over the world.
PRODUCTION IS CONCENTRATED AT THE FACTORY OF Pieve San Giacomo, AT THE GATES OF CREMONA, WHERE IT IS TO THIS DAY, AFTER A SERIES OF EXTENSIONS AND MODERNIZATIONS.
Here four hundred tons of “hot” milk arrive daily. this “hot” milk, as they proudly call it within the company, comes from farms within a maximum range of 100 km.
1992 is a year of economic crisis.A TEMPTING OFFER FROM A MULTINATIONAL FOREIGN COMPANY LEADS TO THE SALE OF 50% OF THE COMPANY.
President Gennaro Auricchio, grandson of the founder of the same name, with his sons Antonio, Giandomenico and Alberto take over all the shares put up for sale and restore the company to a single family unit, as it was back in 1877. The company is relaunched: at this point a growth strategy for acquisitions begins that will lead to the corporate group that is now.
IN 1994 THE PRODUCTION DEPARTMENT IN THE FACTORIES OF DOMMA VESUVIANA AND PIEVE SAN GIACOMO IS EXPANDED AND RENOVATED.
Innovation is the watchword!
The introduction of a serum concentrator, at the cutting edge of european technology, makes auricchio one of the first food companies in the world to manage eco-friendly production
THE ACQUISITION OF THE LOCATELLI SHEEP PRODUCTS DIVISION FROM NESTLE ITALY ALLOWS THE ENTIRE SHEEP MILK PROCESSING CYCLE TO BE BROUGHT INHOUSE.
With the Ceccardi, Locatelli and Gloria trademarks and the new higher-quality “Auricchio Exclusive Reserve” seal, Auricchio becomes a dairy company with a unique product range on the market.
AURICCHIO UNDERTAKES A BOLD MARKETING STRATEGY. ONLY AURICCHIO IS THE ORIGINAL PRODUCT, SIGNED WITH THE RED SEAL EVEN UP TO THE SMALLEST SLICE.
It is now time for the serial ads campaign “It has to be seen to be believed”. TV ads with a number of Italian celebrities stocking up with Auricchio.
IT IS THE 130TH ANNIVERSARY OF THE BIRTH OF THE FAMOUS “SECRET OF ONE GENNARO AURICCHIO”.
To mark this occasion “Auricchio 1877-2007: 130 years of history”, a celebratory volume describing the highlights of the company’s success through the experiences of lives of the protagonists, is published.
“AURICCHIO. HANDMADE. ALWAYS.” IS THE TAGLINE ACCOMPANYING THE LAUNCH OF A NEW MEDIA CAMPAIGN.
“Auricchio. Handmade. Always.” Is the tagline accompanying the launch of a new media campaign.
The production of PDO Gorgonzola, Taleggio, Quartirolo and Salva Cremasco, as well as that of mozzarella and ricotta have been added to the original provolone and Pecorini.
Caseificio Villa and La Pecorella are two other brands joining the Group to offer, also locally, recognized products of the highest quality.
IS A VERY IMPORTANT YEAR FOR Auricchio : the anniversary of the 140th Anniversary IS CELEBRATED WITH THE ISSUE OF A SERIES OF STAMPS ENTITLED “The Excellence of the Production and Economic System” , BY THE MINISTRY FOR ECONOMIC DEVELOPMENT AND THE ITALIAN POST OFFICE.
A recurrence that makes us proud to represent an artisan cheese tradition with ancient and unique flavors for four generations.
Two new acquisitions contribute to further broadening the unique product offerings: Cascine Emiliane with the king of cheeses, the highest quality Parmigiano Reggiano and Caseificio Giordano, with fresh mozzarella made from both cows and buffalo milk.
The growth strategy based on acquisitions implemented by the Auricchio Group for several years has confirmed to be effective especially in an unpredictable year such as 2020. The Group’s compactness and production synergies have helped it face this period with tenacity and success.
A FAMILY BUSINESS. AN INTERNATIONAL GROUP. WITH THE LAST ACQUISITION IN 2022 OF “3B Latte” AND WITH IT A RANGE OF FRESH CHEESE PRODUCTS INCOMPARABLE AND OF HIGH QUALITY made from goat, buffalo and cow’s milk, among which buffalo camembert stands out. AURICCHIO NOW OFFERS UNIQUE AND INIMITABLE PRODUCTS WORLDWIDE.
Provolone remains the flagship product and the one that represents the family name. Still processed according to the old recipe, it is offered in new formats: a product of tradition always made current and modern in new consumer proposals. The union of tradition and innovation through the offering of high quality cheeses will always remain the real “Secret” to be handed down for the next generations.